TATA Group getting huge digital makeover in ambitious e-commerce push to take on Amazon, Reliance. The prototypes, which consolidate all of the group’s consumer-facing businesses and existing online assets, are ready and a launch is expected by end-2020 or early 2021.
TATA group is stepping up efforts to have a significant presence online in a market where internet users are forecast by Cisco Systems Inc. to reach 900 million by 2023. Almost all of them use smartphones to watch streamed content, shop and pay for purchases.
TATA is also seeking to catch up with rivals such as Amazon.com Inc., Walmart Inc.’s Flipkart and new entrant, billionaire Mukesh Ambani’s Reliance Industries Ltd., who have unveiled grand plans for India. Reliance just finished raising more than $20 billion from investors, including Facebook Inc. and Google, for its digital services platform, while Amazon founder Jeff Bezos has bet $6.5 billion on growth in the world’s second-most populous country.