The Confederation of All India Traders (CAIT) and the nearly 40,000 trade bodies it represents, announced it would soon launch an e-commerce marketplace called bharatemarket.in for retail traders.
The marketplace will integrate capabilities of technology companies to provide end to end services in the logistics and supply chains from manufacturers to consumers, including deliveries at home. CAIT, which will manage and operate the marketplace, won’t charge commissions and fees from sellers. The e commerce portal will see participation from retailers and would be owned by the traders themselves to ensure privacy of consumers data.
CAIT Secretary General Praveen Khandelwal said that the CAIT with initial hand holding of Department for Promotion of Industry and Internal Trade (DPIIT), is launching this e-marketplace to bring 95 percent of retail trade of India comprising traders to bring on e commerce platform, where each trader on-boarding the platform, will be the shareholder and the portal will be run exclusively by the traders, of the traders and for the traders & consumers. The service has already been started as a pilot, initially with a limited number of essential commodities, in 6 cities – Prayagraj, Gorakhpur, Varanasi, Lucknow, Kanpur and Bengaluru.
This has now grown to 90+ cities in a matter of two weeks. The learnings from the pilot will allow us to scale to many more locations and soon to categories beyond groceries.
