Vodafone and Idea are now ” VI “

The Vodafone Idea Limited (VIL) after maintaining its two different brands for two years are now combined with a hope to bring more subscribers in future.

While Idea Cellular had a more rural reach, Vodafone was popular in the urban areas.

The telco has already integrated its post paid plans under the Vodafone brand.

Vodafone Idea will offer its services under a new brand name Vi, as merger and integration of Vodafone and Idea has been successfully completed.